Consumer Goods

Cutco knives at Costco? The question sparks immediate interest, pitting the high-end, direct-sales Cutco brand against the bulk-buying, value-driven Costco model. This analysis explores the potential for this unlikely pairing, examining Cutco’s brand strategy, Costco’s product selection criteria, and the consumer perceptions that could either facilitate or hinder such a partnership. We’ll delve into the … Read more